11 Settembre Set 2017 0942 one year ago

“Hiria denon eskura – The city at everybodys” reach in Zubiri Manteo


Susana Pedrera, Leire Bustingorri

Presentiamo l’esperienza di TKNIKA, un esempio del modello basco di rete tra attori istituzionali per l'innovazione e lo sviluppo del territorio.

Le insegnanti coinvolte nel progetto sono Susana Pedrera e Leire Bustingorri.

IES ZUBIRI-MANTEO BHI is an organisation located in San Sebastian, Basque Country. We offer tourism, IT, commerce and business courses and Continuing Professional Development courses for workers and occupational vocational training for unemployed; with the possibility of obtaining a professional certificate proving officially possession of a professional certification. We offer specialized and personalized services to companies and institutions. Other services we have are: guidance and counseling (training, entrepreneurship, support institutions ...). The organization is involved and works in innovation projects with TKNIKA www.tknika.eus

Internationalization and inclusiveness are two axises within the strategic plan of our organisation.

This schoolyear the tourism department run the Project: Hiria denon eskura – The city at everybodys’ reach

“Hiria denon eskura” focuses on designing guided tours and protocols of care for people with special needs, so that they can enjoy the different tourist resources of the city of San Sebastian and access all kinds of tourist information in a format adapted to their needs.

To really understand the essence of this project, we have to contextualize it within the Higher Diploma of "Guide, Information and Tourist Assistance". The project has been carried out especially within the module "Assistance Processes and Tourist Guide", dedicated to the care, assistance and guidance of groups of tourists and individual visitors.

The general objective of "Hiria Denon Eskura" is to adapt the profile of our students to the diversity of the existing public in the current tourist market, specifically to the public with some type of disability, encouraging and developing their skills to be able to offer a tailored care to their specific needs. We have focused, in particular, on designing guided tours and protocols of care for the disabled, so that they can enjoy the different tourist resources of the city and access all kinds of tourist information in a format adapted to their needs. This would allow us to approach a niche market that, judging by the opinions of the target audience, is unattended or served in an inappropriate way in the current tourism sector. In summary, it would be a matter of complementing the training of our students, providing them with the knowledge that allows them to adapt to the specific needs of the disabled group.

To reach this aim, during this schoolyear we have carried out a multitude of actions and activities that have allowed us to develop our project in a very satisfactory way, both for us and for our students and of course, for the groups of people with special needs who have collaborated with us. Some of these activities are:

  • Sensitization with the target audience (search for information in different sources: publications, internet, specialized magazines ...)
  • Contact with leaders and participants of the pilot group (AAT IES ZUBIRI MANTEO BHI, daily tasks learning classroom)
  • Contact with associations and groups of people that could potentially be our target audience: GAUTENA (Gipuzkoa’ association for people with autism), ONCE (association for the blind and visually impaired), ELKARTU (Associations of Persons with Physical Disability of Gipuzkoa), ATZEGI (Association of Gipuzkoa in favor of people with intellectual disabilities), ...)
  • In-depth meetings with collaborating associations
  • Market analysis of this tourist service for these specific target groups: autistic, blind and visually impaired, people with physical disabilities, and people with intellectual disabilities)
  • Specific training on this type of guided tours for our students
  • Design of a standard guided tour appropriate to the characteristics of our potential group
  • Guided tour pilot designing, execution, evaluation and conclusions
  • Transfer of knowledge to our students from the tourism studies and to the educational community of Zubiri Manteo.
  • Transmission of results and conclusions obtained among other organizations and companies collaborating or related to the care of the disabled

In short, a very positive experience for all of us who participated in this project, not only from the academic point of view and from the real complementary training that we have given to our students, but from the personal and human point of view, which Has allowed us to sensitize ourselves and make contact with people who have special needs, making us aware of the difficulties they have in their day to day to enjoy something as universal and necessary as tourism.

Looking ahead to the next course, we plan to launch the project "Hiria Denon Eskura II, a complementary extension to the project developed during this 2016-17 academic year.